According to the survey, 86% of Americans were expected to celebrate Mother’s Day in 2017 and spend an average of $180 per person. Each year, thousands of companies work to get a piece of the billions of dollars being spent by developing creative marketing campaigns tailored specifically toward the holiday. Let's take a look at three current marketing campaigns sure to bring in consumers this Mother’s Day, and what we can learn from them. It’s filled with variation and the ways people celebrate Mother’s Day should be equally unique. Those marketing campaigns that develop creative ways to drive home this message are those most likely to succeed.

Source: Forbes April 28, 2018 19:52 UTC