But Mohan soon realized his interest lay in the start-up space—the freedom to experiment and the opportunity to be in touch with the market were irresistible draws. Sensara’s Sensy Remote app was the winner in the Media & Entertainment category at the mBillionth Award South Asia 2016, organized by the Digital Empowerment Foundation in New Delhi in July. Meanwhile, with several remote designs available throughout the country, especially in the unorganized sector, decoding these was another major obstacle. Sensara soon came up with Sensy Home—a device that works as a bridge between TV sets and smartphones that do not have infra-red emitters. Mohan believes that with its competitive pricing, Sensara can cater to markets such as Singapore, Bangladesh and Sri Lanka.

Source: Mint September 14, 2016 19:52 UTC