Revenues at ITV Studios rose by 7 per cent to £697 million, boosted by entertainment shows such as Love Island PAITV, Britain’s biggest commercial broadcaster, has reported a sharp drop in advertising revenue in the first half as a result of ongoing political and economic uncertainty. Net advertising revenue fell by 8 per cent to £769 million and the company said that continuing worries among advertisers about the outlook for the economy could lead to a 4 per cent slide in the third quarter. This was offset by a 7 per cent rise in revenue at ITV Studios to £697 million, boosted by the weak pound and new dramas such as Unforgotten and Little Boy Blue and entertainment programmes such as Love Island and The Voice. Total revenues, including advertising, programme sales and online, slid by 3 per cent to £1.45 billion in the six…

Source: The Times July 26, 2017 07:52 UTC