New Delhi: Cigarette-to-biscuit conglomerate ITC Ltd on Wednesday announced the launch of ragi flour and gluten-free flour under its Aashirvaad staples’ brand as it seeks to cater to the growing demand among urban consumers seeking healthier alternatives to regular flour. The variants launched under the Aashirvaad “nature’s super foods range" include a gluten-free flour, ragi flour and multi-millet mix flour. “The launch of Aashirvaad Nature’s Super Foods’ comes at a time when consumers are looking for products that are healthier options. It also forayed into dairy products under the Aashirwad brand to include packaged yogurt, paneer, and packaged rice to make it a staples brand. Biscuit-maker Britannia has been selling oats and ragi biscuits under its NutriChoice brand.

Source: Mint July 03, 2019 11:15 UTC