FMCG conglomerate ITC aims to garner a dominant share in the country’s ₹11,000 crore chocolate market. The company said it was chasing ‘big’ success in the chocolate business, similar to what it had already seen in categories such as atta, noodles and biscuits. In addition to this, another factory was opened in Bengaluru exclusively for making luxury chocolates. To ensure supply of prime-quality cocoa, ITC has roped in top global cocoa suppliers from Ghana, the Ivory Coast, Venezuela, Madagascar and India. “We executed innumerable trials and extensive research in our pursuit to craft the finest luxury chocolates in India and invested in training and getting the best talent and master chocolatiers.”Mr. Rustagi said chocolate connoisseurs in the country had been appreciative of chocolate from ITC.

Source: The Hindu February 21, 2020 16:52 UTC