According to the marketers following business of sports in India, Mumbai Indians continue to command a premium for their brand's strong market credibility despite the current slowdown. The market analyst feels that the factors contributing to Mumbai Indians success on and off the field are its high core values and a non-controversial status. Market sources estimate Mumbai Indians have recorded close to INR 90 crore through the team sponsorship values. Mumbai Indians do not sell one of its non-leading arm inventory since its reserved for their CSR cause Reliance Foundation ESA since the last six years. Marriott Bonvoy is another extension of the franchise's international appeal.

Source: dna September 14, 2020 12:22 UTC