Mr Somchai says new customers increased 30% in the second quarter as businesses were forced to depend on public cloud services. Digital transformation has been ongoing for two years, but the pandemic saw it spiral into a megatrend, Mr Somchai said. According to Mr Somchai, Thailand's enterprise software market is worth 43 billion baht, citing global research and advisory firm Gartner. The ERP market is more mature, but cloud-based ERP continues to grow. By 2023, the company's earnings could reach 1 billion baht driven by high demand for digital transformation among businesses pivoting towards cloud services and digital marketing.

Source: Bangkok Post August 24, 2020 23:26 UTC