In its latest market report, IDC focuses on the performance of the Indian smartphone market in 2020. The resulting nearly 150 million phones shipped are a decline of just -1.7% YoY, which is the first after several years of growth for the Indian market. The online sales grew in 2020, accounting for nearly half of the total market at 48%. During Q4 of 2020 online shipments posted a record 51% share of all shipments, thanks to trade-in programs and deals. Samsung was second on the thanks to the success of its online channels and its Galaxy M series of phones, shipping just under 30 million phones.

Source: The Nation February 15, 2021 17:37 UTC