Century City-based ICM Partners said Tuesday that it had acquired live-music booking agency Primary Talent International of London. The deal will give talent agency ICM Partners access to more than 900 music artists, including rock band the Cure, pop group the Pussycat Dolls and singer Lana del Rey, and expand the talent agency’s footprint in international music touring. ICM Partners’ existing touring business includes artists like R&B group Boyz II Men and rap rock band Limp Bizkit. AdvertisementMatt Bates, a Primary director, said his agency puts clients’ needs first and it was in that spirit Primary joined with ICM Partners. Primary’s board will run the agency, working with ICM Partners’ music division and co-head of music Rob Prinz, both agencies said.

Source: Los Angeles Times March 10, 2020 15:56 UTC