your product is sold at this price, when you are cheating us and then customers are returning your product. It is a health product, we want people to be healthy not stressed because of a purchase. So for us, it is about protecting my brand interest, my brand image, we are a health product. In a way we give them our services and then they typically have their own margins and that is when they sell the products. Maybe if it is not selling, I will take 10% loss, 20% loss.

Source: Economic Times June 03, 2019 10:01 UTC