"Lee will help...enhance the design competitiveness of both the Hyundai and Genesis brands with his abundant experience in designing high-end luxury vehicles," Hyundai said in its statement. Lee, who says he was first approached by Hyundai two years ago, said he and Donckerwolke plan to design Genesis cars from a "clean sheet of paper". Lee said he has joined Hyundai Motor as a vice president in charge of Hyundai and Genesis design, reporting to Donckerwolke, who will head up Hyundai's new Prestige Design Division, as well as being global head of Hyundai design - a reporting arrangement that Hyundai also confirmed on Monday. After poaching Bentley's design chief last year, Hyundai Motor Co said on Monday that it has also secured the services of the luxury marque's exterior designer. That fits with Chung's aspiration to not just drive the Genesis brand but elevate the Hyundai name to an elite global corporate league alongside the likes of BMW, Boeing and Apple.

Source: dna May 16, 2016 00:30 UTC