Hungama has joined the original content bandwagon at a time when the market is already cluttered. New Delhi: After dabbling with online music and short-form video content for close to a decade, Hungama Digital Media Entertainment Pvt. “We are a digital media platform, so it was logical for us to move to original programming to create a differentiation and provide a unique reason for people to come to our platform,” said Neeraj Roy, managing director and CEO, Hungama Digital Media. Hungama feels the adoption of good-quality storytelling on digital platforms will now happen sooner. However, the firm has joined the original content bandwagon at a time when the market is already cluttered.

Source: Mint June 04, 2018 01:41 UTC