That’s supplanted the under-Rs 10,000 segment, which was the main focus until recently.Xiaomi, Oppo, Samsung and Vivo have launched several devices in the Rs 10,000-Rs 25,000 price range. The company has outpaced its Chinese rivals as well as former market leader Samsung to emerge as India’s No 1smartphone maker. Samsung, Oppo and Vivo trailed Xiaomi in the January-March period, according to IDC.Oppo, Vivo, and Samsung are now responding. Oppo recently launched a new sub-brand last month called Realme, targeting consumers in the Rs 10,000-Rs 25,000 segment, recognising the opportunity. According to Counterpoint Research, the Rs 10,000-Rs 25,000 segment grew 49% in 2017 on-year for a share of 39% in the quarter ended March.

Source: Economic Times June 04, 2018 01:36 UTC