Sarah Jessica Parker, the American actress and entrepreneur, has endorsed Zappos, an online fashion retailer cited by the bestselling author Eric Ries denise triscello/Getty ImagesEric Ries’s first book, The Lean Startup, achieved cult status among a certain type of entrepreneur. Based on his experiences of establishing IMVU, a social network, and adapting ideas taken from lean manufacturing, Mr Ries urged founders to rush out products that are barely ready, measure customer response and learn from the results whether to “pivot” to a new business model or persevere with the original idea. After all, he argued, there’s little point spending years and millions of pounds creating a perfect product that no one wants. This blueprint for turning “scrappy” start-ups into world-beaters (or at least cutting your losses on ventures that are going to prove a waste of time) sold more than a million copies worldwide and made Mr Ries a…

Source: The Times November 29, 2017 00:05 UTC