Colleagues and I interviewed the people who run these shinise firms and many others to understand their relationship with the local community. Shinise firms are also very much embedded in the communities where they are based. Through these commitments, shinise firms performed a cultural function in preventing cultural erosion at the local community level. The dark side of successWe also found there to be a dark side to the success of these age-old shinise firms. They experienced peer pressure not to innovate (and solely focus on maintaining tradition) and had to make personal sacrifices to maintain their family and business continuity.

Source: Dhaka Tribune June 09, 2019 15:45 UTC