Kizuna Ai, the most popular streamer in Japan, is an anatomically exaggerated, perpetually adolescent girl in frilly thigh-high socks and a pink hair ribbon. Kizuna Ai debuted on YouTube in December 2016 and was responsible for coining the term “VTuber". And Activ8 already has ambitions to expand its VTuber portfolio beyond Japan. For now, Japanese VTubers are taking the path of least resistance and exporting their characters to China’s large and underserved anime market. Given the world’s appetite for Japanese culture, VTubers might not even have to dilute their product very much.

Source: Mint September 28, 2019 14:26 UTC