Floor-to-ceiling murals and a collection of pop art posters depicting footwear saturate the office with colour and energy. The books distill different aspects of retail, including stories of how Zappos successfully disrupted the shoe retail market and Lindstrom’s view on breaking gospel myths related to consumer purchase behaviour, she says. The retail bibles are significant as Bhanji must negotiate the science of retail as much as the art of creativity. “Theory of Constraints brought efficiency to our front end, helping the way we sell go from art to science. It is like an art, but applying TOC helped us make it a science."

Source: Mint May 20, 2019 15:44 UTC