The long-shot shareholder proposal, aimed at moving people of color into Apple's C-suite, comes amid accusations of racial bias at various tech firms from customers, researchers and federal investigators. Companies that fail to diversify, from management on down, risk hurting their bottom lines, say some shareholders, investors and other advocates of diversity. Maldonado is pushing the proposal along with Boston-based Zevin Asset Management, which markets itself as a socially responsible investment firm. “If the workforce doesn’t reflect the customer base, you’re in trouble.”Issues of racial diversity often take a back seat to gender diversity in tech, the report said. Many tech companies have begun to prioritize diversity.

Source: Washington Post February 24, 2017 11:00 UTC