Web3, the latest development of the internet, will enable CG companies to enhance the consumer experience, improve productivity, and future-proof their business through decentralization, token-based economics, and immersive experiences. The first step is to launch a structured top-down measurement to maximize opportunities from distributed business models and web3. This should include testing the prioritized business models, validating their benefits, then scaling up that model across the organization. To keep up with the latest developments, GCC CG companies must transform their operations and stay abreast of the newest technologies. Web3 offers building blocks to create significant value and future-proof their business by introducing new business models and becoming more agile and resilient.

Source: The North Africa Journal April 17, 2023 11:16 UTC