In fact, according to Bain & Company research, in 2018, the number of marketing launches per company rose by 27 percent. Here's a look at how we created a marketing launch for True Religion that cut through the online noise and broke the digital sound barrier. What's more, we opted for an influencer-led approach to showcase True Religion eyewear as worn by real people who embodied the spirit of #BeingSeen. A portion of every purchase of True Religion eyewear was contributed to Restoring Vision's global mission of providing reading glasses to those in need, generating even greater enthusiasm for the campaign. Launching a new product or service amidst the noise of the digital age is not for the faint of heart.

Source: Forbes October 17, 2019 17:15 UTC