Prior to teaching at UC Berkeley, he also taught storytelling and design thinking at Stanford's d.school and Graduate School of Business. Why And What Behind Design ThinkingTai Tran: At its core, what is design thinking? How Marketers Can Apply Design Thinking To Their WorkTT: How can marketers, especially CMOs, apply design thinking to their work? Flare-Before-Focus: In design thinking, we use divergent thinking, or “flaring,” methods to discover opportunities and explore ideas. How Coca-Cola and Volkswagen Incorporated Design Thinking Into Their StorytellingTT: Can you name a few brands that have successfully incorporated design thinking into their creative and marketing efforts?

Source: Forbes April 26, 2018 19:10 UTC