In a little over four years, Linkfluencer has educated more than18,000 businesses in 30 countries and 55 industries. But just before signing a contract, he received an email from a friend saying that 94.2 percent of journalists and editors are on LinkedIn. This expanded his database to 6,000 and more than $200,000 in sales in Year One. “I learned that it was much better to connect with journalists first; then contributors instead of with editors,” Pirouz says. So I would connect with journalists first, then contributors, then editors as it was always harder to get through by talking to editors alone.”

Source: Forbes March 09, 2017 14:00 UTC