How To Humanize Customer Service For B2B Organizations - News Summed Up

How To Humanize Customer Service For B2B Organizations


It doesn’t matter what industry you are in, whether it is B2C (Business to Consumer) or B2B (Business to Business), the customer service you provide is one of your most competitive differentiators. These companies are all known for having a strong customer service reputation, and that reputation fuels their growth and success. There may not be as many competitors as in the B2C arena, which is why customer service becomes even more important. Understand the customer: Customer support agents must have information about the customer – both the company and its employees. Furthermore, the system you use to manage your customer support must consolidate all of the customer’s information, regardless of the channel the customer uses.


Source: Forbes August 19, 2017 13:07 UTC



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