Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Let’s face it, after signing up for a new product, it can be tough to know what to do, even if there are clear instructions. This is why a product demo is often essential to the sales process. Hey, how many times have you pulled off a seemingly great demo, but there was no response to your follow-up emails or calls? One way to do this is to add some fields in the sign-up form for the product trial.

Source: Forbes May 20, 2018 02:15 UTC