When Food Network Canada canceled the baking competition show Sugarstars, co-producers Jocelyn Mercer and Connie Contardi ran into a problem. They were convinced that former Sugarstars regular Yolanda Gampp, who Contardi describes as “beautiful, hilarious and a master of her craft,” could be a star. How To Cake It took the YouTube baking show formula and turned it on its head. From the first time Mercer’s laughter was heard off-screen, How To Cake It’s subscriber count started ballooning. That uptick led to more videos, more huge cake creations (Gampp makes a point of mentioning how many pounds of cake go into each one), and lots of branded products.

Source: Forbes October 13, 2018 19:07 UTC