It should come as no surprise that this policy was doomed to fail, as evidenced by the company’s financial results in subsequent years. In the last twelve years, Sears made its third strategic mistake. It sold off legendary brands like Lands End, and company stores, losing the brand and scale advantages the company once enjoyed. Then came the fourth strategic mistake -- the constant threat of termination due to unrealistic sales expectations, lack of collaboration, and engagement. The bottom line: It takes plenty of strategic mistakes to distance a great company from its customers and employees, and Sears leaders seem to have made all of them.

Source: Forbes October 13, 2018 18:45 UTC