Photo: ESCPWhen a leading European business school wanted to raise awareness of its new pan-European course, The Local delivered. “We wanted to do something on The Local because it is based in France but targets people who are not French. We are targeting multicultural students from all around the world,” says Britt Pettersen, marketing manager for ESCP’s Bachelor in Management on the Paris campus. READ MORE: Why advertising on The Local really paid off for this startupBritt worked with The Local’s key account manager Nils Rosvall and journalist Solveig Rundqvist from The Local’s Client Studio. Noa, who you interviewed, helped demonstrate what kind of students we have – people with a very multicultural mindset.

Source: The Local March 21, 2017 09:56 UTC