“As a part of Google News Initiative, We are proud to support the Hindu Group’s Digital Transformation journey that gets to the heart of solving for user engagement and experience. “It has been difficult for the newsroom to move towards digital-first publishing,” said Pradeep Gairola, VP & Business Head – Digital. “The entire workflow of content creation is optimised for the newspaper and not the digital audience. The shift is also very difficult as about 90% of our revenue still comes from the legacy part of business”. The digital business is growing, and we are just about beginning to discover the potential of the audience outside the markets we are serving, not just in India, but globally,” he said.

Source: The Hindu December 14, 2023 13:06 UTC