New York (CNN Business) "Tenet" was set to be one of the biggest films of 2020. Now the film must try to be a box office hit in a fragmented market during a global pandemic. After multiple delays of its planned July premiere, the twisty Warner Bros. film finally opens in the United States on Thursday. But the film can still be the hit that both Warner Bros. and the theaters need right now, thanks to a lack of competition and a longer runway for success. That uncertainty puts a lot of pressure on "Tenet" — and it's changed the metrics of success for Hollywood at large.

Source: CNN September 03, 2020 12:11 UTC