Seventy-five thousand people descended on's Austin, TX, for the nine day South by Southwest (SXSW) conference that wrapped on Sunday, March 18. Unlike CES, there are no gangs of business types, only creatures of culture to infect with ideas which, like a virus, spreads around the world with them after they leave SXSW. BoseOne thing that made a big impression on me and speaks to larger trends in the development of Augmented Reality (AR): Bose audio's approach which naturally emphasizes sound over vision. Her "Greenland Melting" experience, featured in the SXSW Virtual Cinema, was produced in association with NOVA. Indeed, that seems to be the overwhelming mission of SXSW, and the great unifying theme of the world's most unique and compelling pop culture conference.

Source: Forbes March 20, 2018 18:12 UTC