Each year, the largest basketball sneaker brands arrive at All-Star Weekend to promote athlete appearances and unveil their latest shoes. Allison Giorgio, the VP of Marketing at Puma, said that their basketball line is geared toward hyper-aware kids. It’s easy to understand why Puma would want to return to basketball: In the age of social media influencers and partnerships between brands and athletes, the demand for basketball sneakers has seen an exponential increase. Puma’s approach is to give kids an alternative; make them believe wearing Puma can convey a sense of cool that extends beyond what the status quo that their competitors offer. “The signature basketball model is something we specifically decided not to embrace,” Giorgio said.

Source: National Post May 03, 2019 18:22 UTC