Here is a smart toolkit for product marketers to help them navigate through this uncertainty. Technology can help address these challenges while empowering product marketers to reinforce their customer-centricity and become more adaptable and responsive. Product marketers should start reallocating resources to generate different types of content, which can facilitate a shift in the digital buyer engagement strategy. Crispin Read, founder of Product Marketing Hive, shared some common mistakes for marketers to avoid in the podcast This is Product Marketing. Product marketers should use technologies and new methodologies to reconstruct a strong and dynamic product marketing value chain.

Source: Forbes August 09, 2021 10:52 UTC