What if, instead of causing a decline, millennials, could actually rescue a brand from decline? The answer is yes, and the brand best poised for being revived by millennials is Toys “R” Us. Without a change, Toys “R” Us could fall to the history books with brands like Borders, the national bookseller that couldn’t compete with Amazon. Riding off into the sunset doesn’t need to be the reality for Toys “R” Us. If leaders within the company want to lead a great comeback story, then it’s time to engage millennials.

Source: Forbes October 30, 2017 11:26 UTC