There is a massive opportunity to use virtual reality (VR) in retail, and according to a 2021 survey by e-commerce technology company Zakeke, 41 percent of shoppers are eager for greater personalization. Like most VR applications, VR in retail will operate through virtual reality headsets. Ideally, customers should be able to choose a product inside VR and directly initiate a purchase. How VR is Transforming Retail: Four Use CasesVirtual reality has the potential to transform retail in the following ways:Shoppers can try on apparel without any physical contactContactless trials are a top use case for VR in retail as it addresses existing business problems. For example, 3D visualization company Matterport revealed a retail VR platform that uses digital twins to connect retailers with new customers.

Source: Libya Today April 06, 2022 06:37 UTC