Ghanaian retail-tech startup Shopa says it is “redefining” informal retail distribution and supply chain by connecting last-mile retailers with suppliers, and enabling access to stock on cash or credit. Formed in August 2020 after identifying challenges faced by informal retailers in their restocking process and their inability to access credit facilities, Shopa leverages digital tools and an integrated delivery network to help informal retailers restock and receive delivery within four hours, without leaving their shops. Shopa raised pre-seed investment from MEST, and has since secured grant funding from Google and Catalyst Fund. Hammond said it is confident of carving out market share for itself in what is an increasingly busy space. “However, this industry is huge, and together we are pioneering a new model of distribution.”

Source: The North Africa Journal December 24, 2021 12:28 UTC