Settling on chocolate produced from cocoa beans, the entrepreneur launched his chocolate company in 2016 through a crowdfunding platform and began operations in Ghana in the same year. To scale up, Reimers secured investment from a mid-sized German chocolate company and the factory was completed in 2020. However, trying to break into the highly competitive and saturated European chocolate market with a brand made in Africa comes with its challenges. The certification requires companies to pay smallholders more money than the market price when buying their crops. As one of the largest manufacturers of African chocolate, Fairafric is relatively unique as a company that maintains a consistent supply of exports to more developed markets.

Source: The North Africa Journal December 24, 2021 11:48 UTC