Isla ng Pag-asenso: How GCash helps Guimaras MSMEs go digital to earn moreMANILA, Philippines — Micro, small and medium enterprises (MSMEs) are the backbone and drivers of the economy, comprising 99.6% of all business establishments in the country and generating 67% of total employment—according to Bangko Sentral ng Pilipinas. And now, they are future-proofing their operations with GCash, making transactions easier, faster and cost-efficient. Through persistence and smart use of technology, McNester has now grown into a recognized brand, bringing Guimaras products to the rest of the country and the world. “We consider ourselves early adopters of digital payment methods through GCash, which wasn’t widely used until the pandemic hit. By using tools like GCash, Guimaras entrepreneurs are keeping up with market demands and future-proofing their operations, as well as contributing to the province’s economic growth.

Source: Philippine Star February 06, 2026 04:39 UTC