A recent Forbes Insights survey found 97% of executives believe analytics are crucial to a company’s success—yet only 11% say analytics have significantly contributed to their organizations. Similarly, many content marketers have systems in place to collect data but find it challenging to leverage that information for the benefit of both their brand and desired or existing customers. GettyRead the Forbes Content Studio story below to learn how Sony Music Entertainment uses data to not only strategize marketing campaigns but also connect with recording artists and audiences in unique ways. Our campaign data revealed early success but also an opportunity to take production to the next level. Virtual To-Do ListLook Now, Listen LaterYour Content StrategyThe Forbes Content Studio helps brands share their perspectives and research in a way that resonates with our readers.

Source: Forbes September 01, 2020 00:00 UTC