As people try to maximize the fiber in their meals, major food companies are capitalizing on the trend with new, fiber-focused products. Fiber builds on previous wellness-focused consumer trends, Frey told CNN. Whole Foods’ forecast for 2026 said there are “more fiber-forward callouts on packaging” as well as more products with added fiber. Last summer, it launched a gut-friendly soda following its purchase of Poppi with “Pepsi Prebiotic Cola,” which includes added fiber. Snacks, such as chips and puffed crackers, will be the battleground for fiber, Frey predicts, notably products made from legumes and beans.

Source: CNN January 25, 2026 13:37 UTC