Amazon was quick to prioritize serving its most loyal customer base with a fast mobile app that makes for an enjoyable shopping experience, catering to the modern-day, ‘on-the-go’ consumer. Creating An Exceptional Customer Experience In-Store is CriticalBrands should think of shopping as an experience, not a transaction. An informed sales associate creates deeper engagement with the consumer and results in a more positive customer experience - which leads to increased sales and reduced returns. The personal connection between sales associate and consumer is something often missing from an online experience and should not be underestimated. Creating A Positive Online Experience is Important TooMuch the way Amazon has perfected the digital shopping experience, so too can brands by offering alternate purchase and shipping options.

Source: Forbes November 29, 2017 17:37 UTC