On top of it, the number and type of marketing tools CMOs have to choose from has exploded. Source: Josh SteimleWhitler: Can you explain how Domo is using marketing tools to drive business results? Whitler: How does GE use marketing tools? She said that her marketing team is trying a number of different activities including bringing in practitioners and creating forums. How does Spotify use marketing tools?

Source: Forbes April 16, 2017 15:11 UTC