How Britain's most established news brands are reinventing themselves for the digital age - News Summed Up

How Britain's most established news brands are reinventing themselves for the digital age


At Newsrewired (13 May 2025), leaders from The Times & Sunday Times, Sky News, and Reuters explored how their editorial and business models are fundamentally changing in modern times. Breaking away from printThe Times & Sunday Times might be a 240-year-old news organisation with deep roots in print, but its digital transformation tells a compelling story. The Times has been experimenting with AI-narrated articles over the past six months, seeing consumption grow up to five times for this format. Pivoting towards consumer subscriptionsReuters, the 174-year-old news agency, made a significant strategic shift last October by launching its first consumer paywall. Executive editor Simon Robinson outlined the organisation's deliberately global approach, moving beyond the traditional focus on major Western news centres, which has long dominated international coverage.


Source: The Times May 27, 2025 15:43 UTC



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