The Bitcoin frenzy has made it very difficult to understand blockchain technology and advanced ledger technologies. How Does Blockchain Technology Help B2B companies? “ The B2B sales process is based on relationships and responsibility,” said Jeremy Epstein , blockchain marketing expert and CEO of blockchain consulting firm, Never Stop Marketing . B2B sales relationships are ongoing, have a longer lifespan, and in general, require a longer sales cycle than B2C sales. “Trust is essential to B2B sales success and blockchain technology represents a way to expedite the creation of trusted relationships at lower costs” he continued.

Source: Forbes January 22, 2018 21:56 UTC