Were you first in line to swap in your iPhone 6S for a shiny new iPhone 7? (It now even has a program where you can pay a monthly fee to get a new iPhone every year.) Now, new market research offers some clues into how Apple gets so many users hooked on product upgrades. Unfortunately, there doesn’t seem to be much of a remedy for our bias toward upgraded devices over existing ones, as knowledge failed to equate to improved consumer decision-making. Don’t hold your breath on that one ― and in the meantime, keep reminding yourself that happiness comes from wanting what you have.

Source: Huffington Post November 04, 2016 13:30 UTC