Clean energy shot company Proper Wild has raised $3 million recently to expand from online to ... [+] brick-and-mortar stores. Proper Wild's founder Vincent Bradley says gender-neutral marketing is the secret sauce to their ... [+] success. “We have to hot fill our bottles that also need to be stored in a low-PH environment, and none of the botanical stimulants can survive that process,” Bradley told me. Proper Wild has tested its products across 2,000 stores, many of which are bodegas in New York City, with customized displays that cost around $25 each. “We’re expecting a couple of million dollars [in sales] from online based on our current trajectory, and $5-20 million from retail.”

Source: Forbes December 14, 2020 13:52 UTC