The marketing team needs to supply the latest branding assets like logos, content, corporate communications and marketing materials. The sales team needs to prospect and upsell existing customers while developing new ones through a personalized approach. Factor in how many more campaigns were sent, leads were converted and impressions made as a result of automation technology. In my professional opinion, marketing automation and digital brand management can significantly improve corporate bottom lines. • Create A Prototype: Design a prototype of a marketing automation platform before moving forward with deployment or coding.

Source: Forbes December 14, 2020 13:40 UTC