Foreign visitors take part in Songkran festivities taking place last year at Tha Phae Gate in Chiang Mai. Hotel operators in the province anticipate that the European market will decline significantly, as cancellations for next month continue to increase. Forward bookings for next month's Songkran holiday have also dropped to 55-60% from 60-70%, he added. Most Thais still hesitate to book their rooms and might wait until a week or just a few days before travelling if they plan to take a road trip during this Songkran holiday," he said. He said forward bookings from China for Songkran continue to increase, with growth of 10-20% as travellers are more confident about revisiting Thailand.

Source: Bangkok Post March 23, 2026 23:38 UTC