Hotel sector braces for challenging yearTourists take snaps alongside the Chao Phraya River. Surat Thani, driven mainly by Koh Samui, recorded an occupancy rate of 77.7%, down from 78.5%, while Bangkok slipped to fourth place at 76.4%, from 78.8%. Chanthaburi recorded an occupancy rate of 60.5%, down from 60.7%, while Ubon Ratchathani stood at 54.4%, down from 58.1%. Si Sa Ket posted an occupancy rate of 50.4%, down from 51.6%, while Trat declined to 51.3% from 52.6%. Mr Martinez said hotel performance in 2026 is expected to remain rate-led, with the average daily rate more defensible than occupancy.

Source: Bangkok Post February 09, 2026 23:05 UTC