Big Food has an image issue. “We are an industry full of great marketing, but terrible communication,” admitted Geoff Freeman, CEO of the Grocery Manufacturers Association at the Small Change, Big Impact Food Summit. “You can probably tell, I have a problem with the term Big Food, because the implication is that it’s bad. The Small Change Big Impact Summit highlighted the need for Big Food to examine their relationship with their consumer. Ultimately, the consumer will decide which values they care about most, but there is no question that Big Food is learning to listen up.

Source: Forbes April 15, 2019 15:35 UTC