NewsBy Jessica MasonSupermodel Kate Moss, who recently became Diet Coke’s new creative director, has launched a new campaign with its own fashionable packaging. The campaign, named ‘Love What You Love’ sees Moss bring her timeless and irreverent style to the brand and also showcases the creation of the highly-collectable ‘Diet Coke by Kate Moss’ ‘Love What You Love’ limited edition collection. Moss said: “When I designed my new Diet Coke by Kate Moss Limited Edition Collection, I was inspired by my favourite looks worn over the years – and how good they made me feel at the time. We’re thrilled that Kate Moss is helping Diet Coke celebrate its 40th birthday in style.”Kate Moss limited-edition camouflage, denim, lace and leopard print Diet Coke 330ml cans will be available across all multipack formats. The campaign, featuring Kate Moss, will also be supported by marketing and advertising across billboards, social medi and at events.

Source: The Star July 21, 2022 15:37 UTC